Internet Market Power

Usually, when a pop up appears on your screen the only thing you look for is the little ‘x’ button in the corner. However, these pop up ads are usually not legitimate ads for legitimate products. Whether the ad is legitimate or not, our reaction to the intrusive clutter just about sums up most people’s feelings about the abundance of advertising on the web. Since its creation, advertisers have been taking advantage of all the World Wide Web has to offer. However, the internet has proved to elicit both good and bad results for advertisers and consumers alike. On the bright side, the internet provides consumers with the ability to search for specific products and turn up immediate results. This gives advertisers the opportunity to narrow their target market and advertise to only those looking for their product or idea. Furthermore, pay-per-click ads, banner ads, and other forms of online advertisements make it easy for advertisers to track their progress. Read the rest of this entry »