Internet Market Power

Marketing techniques have changed greatly over the past decade with the rapid growth of technology. Companies now have a plethora of advertising options available to them, and many are beginning to use the new marketing platform known simply as “advergames.” Companies use advergame marketing to help build their brand image and to help raise product awareness among customers.

There are several ways that a business can use advergames effectively. Some companies may choose to take a classic arcade game, and infuse their products into the gameplay. A business who uses this tactic will have a much greater response from customers when they incorporate a unique twist that improves the overall gameplay. By improving on a popular game, a company can drastically increase the chances of their advergame going viral.

Companies may also use advergames for simple in-game advertising. A business can use this tactic effectively by choosing the best advertisement placements available in an online game. For example, a company that produces batting gear may choose to display their products or logo within a baseball advergame. The developers of that baseball game could incorporate the company’s logo onto the batting gear found in the game, which could effectively build that company’s product awareness anytime a customer plays the game.