Craigslist: Any Real Returns for Business Advertisers?
September 3rd, 2011
Craigslist.org connects buyers and sellers in more than 700 communities in 70 countries. Users self-publish approximately 50 million new classified ads every month. Business advertisers can realize the marketing power of utilizing Craigslist.org that boasts more than 20 billion page views per month.
The online classified ads format is organized by city or region. Posting on the site is FREE for the most part, i.e., there are a select few cities that must pay fees for ads. Whether you provide services locally or sell products regionally, businesses should consider the marketing potential of Craigslist.
Although extremely simple to use, properly advertising on Craigslist requires some strategy. It is important that you acquire an understanding of the rules that prohibit spamming and over posting.
Because Craigslist offers a free outlet for advertising, you may find that your ad does not provide you with the traffic you might expect. There are an overwhelming number of new classified ads being placed daily, therefore, some business advertisers may feel that their ads have gotten lost in the shuffle. This is quite possible. Yet Craigslist offers the opportunity to place a classified ad at no cost. Business advertisers should take advantage of this unique resource.